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Media Advisory: Crash Not Accident San Diego Campaign Kick-Off and Panel To Raise Awareness for Traffic Safety

MEDIA ADVISORY  – August 5, 2020

Contact: Maya Rosas, Director of Policy

310-804-5256 | [email protected]

Crash Not Accident San Diego Campaign Kick-Off and Panel To Raise Awareness for Traffic Safety

Tomorrow, nonprofit think tank Circulate San Diego will launch a month-long Crash Not Accident campaign with a panel to educate San Diego media and the public-at-large about the national Crash Not Accident movement. The term “accident” can lead people to believe that crashes are inevitable, whereas they can actually be prevented with careful driving, safe street design, and other Vision Zero principles.

When: Thursday, August 6th, 5pm

Where: Zoom Link:  (full Zoom information below)


  • Leah Shahum, Founder & Director, Vision Zero Network
  • Andrew Bowen, Metro Reporter, KPBS
  • Colin Parent, Executive Director and General Counsel, Circulate San Diego
  • Maya Rosas, Director of Policy, Circulate San Diego

What: Words matter. Crash Not Accident is a campaign to educate San Diegans about our role preventing traffic deaths and serious injuries by acknowledging that crashes are not merely accidents but the result of human error and systemic decisions.

The Associated Press Stylebook articulates why #CrashNotAccident is important for residents, reporters, and local government to adopt: the word accident “can be read as exonerating the person responsible.”

Tomorrow’s panel will aim to educate and inform San Diego journalists and the public about the impacts of how traffic crashes and safe street policies are discussed in the media.

The panel will launch a month-long campaign that will include PSA graphics for sharing on social media, an online pledge for the public to commit to saying “crash,” not “accident,” and signs that Circulate will install at the location of some recent fatal traffic crashes to raise awareness of the need for safe streets.

Learn more and sign the pledge at

Zoom Information:

Circulate San Diego is inviting you to a scheduled Zoom meeting.


Topic: Crash Not Accident Panel

Time: Aug 6, 2020 05:00 PM Pacific Time (US and Canada)


Join Zoom Meeting


Meeting ID: 840 6526 7203

Password: 725828

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Meeting ID: 840 6526 7203

Password: 725828

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About Crash Not Accident Campaign

Crash Not Accident is a campaign led by Circulate San Diego, with funding from California Office of Traffic Safety.


About Circulate San Diego

Circulate San Diego is a regional nonprofit think tank dedicated to advancing mobility and making the region a better place to move, work, learn and play. Our work focuses on creating great mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. For more information, go to