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Kathleen Ferrier, Circulate San Diego, 619-571-5231, [email protected]
Gina Jacobs, Office of Councilman Mark Kersey, 619-236-6546, [email protected]

                                     City Council to Vote on Adopting Goal of Zero Traffic Deaths

San Diego, California (October 27, 2015) –San Diego’s City Council will vote on Tuesday, October 27 whether to adopt a resolution called Vision Zero that aims to eliminate traffic deaths and serious injuries by 2025 in the City. San Diego Councilmembers, members of the Vision Zero coalition, and victims of traffic collisions will gather at noon to acknowledge this important decision.

WHEN: Tuesday, October 27, 12:00 noon

WHERE: Civic Plaza, 202 C Street, San Diego, CA 92101

WHAT: Council to vote on adopting resolution to eliminate traffic deaths and serious injuries in San Diego by 2025


San Diego City Councilmember Mark Kersey
San Diego Council President Pro Tem Marti Emerald
El Cajon Boulevard Business Improvement Association, Polly Gillette, Boardmember
Rady Children’s Hospital, Mary Beth Moran, Injury Prevention Manager
Carol Lord, Traffic Collision Victim

WHY: The City has experienced an alarming increase in traffic deaths, especially among pedestrians, over the past several years. Traffic collisions now claim twice as many lives in San Diego as homicides.

The City’s Infrastructure Committee unanimously approved a Vision Zero Resolution last month, and the City Council is now set for a vote Tuesday October 27, 10 am. If approved, the Council will adopt a goal of eliminating traffic deaths and serious injuries in San Diego by 2025. Initial steps will be to form a Vision Zero Task Force and create an action plan for reaching the goal of zero traffic deaths.

“Implementing the Vision Zero framework, in coordination with the City’s Pedestrian Master Plan and Bicycle Master Plan, is essential to ensuring our streets, sidewalks, and bike lanes are as safe as possible,” said Councilmember Mark Kersey .

The motion to adopt a Vision Zero resolution comes not one moment too early in San Diego. Traffic collisions have been on the rise since 2012 and the number of traffic deaths each year is twice the rate of homicides.

For the numerous organizations supporting the campaign, Vision Zero represents a coherent effort to highlight many street improvement projects they have advocated for over several years.