SAN DIEGO, CA — Circulate San Diego, a leading nonprofit dedicated to creating excellent mobility choices and vibrant, healthy neighborhoods, today announced it is changing its name to Circulate Planning & Policy. The new name takes effect immediately and reflects the organization’s growing influence beyond San Diego County, including impactful planning efforts across Southern California and successful sponsorship of statewide legislation in Sacramento.
Circulate’s roots trace back to the founding of WalkSanDiego in 1999. The organization has more than 27 years of experience advancing transportation, housing, and land use policy in the San Diego region. Formed in 2014 through the merger of WalkSanDiego and Move San Diego, Circulate has been at the forefront of creating livable, connected communities. In recent years, its work has expanded significantly — shaping policy and planning conversations across Southern California and playing a growing role to advance housing and transportation legislation through the California State Legislature.
The rebrand to Circulate Planning & Policy acknowledges this evolution while reaffirming the organization’s commitment to promoting public transit, safe streets, and sustainable growth.
“Our work has never been limited to a single city or county. We are advancing the policies and planning strategies that help regions solve complex mobility and land use challenges. The name Circulate Planning & Policy better reflects the scope and depth of that work.”
— Colin Parent, CEO and General Counsel, Circulate Planning & Policy
“The Circulate Board of Directors is excited to celebrate this new milestone as we continue to grow our organization and our influence.”
— Melanie Cohn, Chair of the Board of Directors, Circulate Planning & Policy
The organization’s core programs, staff, leadership, and commitment to its mission and values remain unchanged. Circulate Planning & Policy will continue operating from San Diego while expanding its reach and partnerships throughout the region and state.
About Circulate Planning & Policy
Circulate Planning & Policy is a nonprofit think tank whose mission is to create excellent mobility choices and vibrant, healthy neighborhoods. Circulate promotes public transit, safe streets, and sustainable growth. Circulate has successfully led campaigns to transform empty parking lots into affordable homes, to implement free transfers for transit riders, and for local jurisdictions to adopt Vision Zero to end traffic fatalities and serious injuries.
Circulate also provides grant-funded and fee-for service transportation planning work to school districts and local jurisdictions. Their team has a specialty in creative community engagement, with a focus on schools, active transportation, and public transport.
For more information, visit www.circulatesd.org.
