Circulate San Diego logo


Contact: Colin Parent, Interim Executive Director

858-442-7374 | [email protected]

Circulate San Diego Awards MOVE Alliance Certification to Costa Verde Center Revitalization Project near Planned Mid-Coast Trolley Station

SAN DIEGO (December 6, 2017) – Circulate San Diego announced that the proposed redevelopment of Costa Verde Center, directly adjacent to a planned Mid-Coast Trolley Station, has received their MOVE Alliance smart growth certification. 

The Costa Verde Center project is an enhancement of an existing shopping center, one of the few neighborhood/community-serving shopping centers in the University City community. Regency Centers is planning a sustainable, infill, transit-oriented development with important bicycle and pedestrian features in the Golden Triangle area.

The project site is adjacent to the planned Mid-Coast Trolley line, which will extend along Genesee Avenue and connect to UC San Diego and Downtown. A new, elevated trolley station and platform are planned south of Esplanade Court above the center median of Genesee Avenue. Trolley service within the area is expected to be in operation in 2021. The project proposes 125,000 square feet (SF) of additional commercial and a 200-room, 125,000 SF community hotel. While the community’s population, transit infrastructure, UC San Diego and office space have all grown considerably over the last two decades, there has been no new neighborhood retail in this area since 1992.

“The Costa Verde Center Revitalization Project is a leading example for how public transit construction can spur private investment with adjacent land uses,” said Colin Parent, Interim Executive Director and Policy Counsel at Circulate San Diego. “Successful communities need a variety of uses, including housing, jobs, and retail for residents and workers.”

The project will include a welcoming elevated pedestrian plaza across from the Mid-Coast Trolley Station, and incorporates various elevators and stairs to help transit riders shop in the center, and to access the bicycle and pedestrian networks within and adjacent to the center. These features show how thoughtful development can benefit from and enhance the utility of public transit.

About the MOVE Alliance

The MOVE Alliance was formed in 2012 to provide certification for transit-oriented, smart growth projects in the San Diego region. MOVE Alliance members consist of local experts in smart growth planning and sustainable transit oriented development disciplines, including planners, developers, urban designers, and transportation engineers. By recognizing and supporting projects which meet the MOVE Alliance criteria, we can help to create complete communities, one project at a time.

For more information, go to

About Circulate San Diego

Circulate San Diego is a regional non-profit organization dedicated to advancing mobility and making the region a better place to move, work, learn, and play. Our work focuses on creating great mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. For more information, go to