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San Diego, California (February 2, 2016) – 2015 was a deadly year for people walking, bicycling, and driving the streets of San Diego. Fifty-four people died on the road last year, a 17% increase from the previous year. Advocates for Vision Zero, a movement to reach zero traffic deaths, will gather at noon to honor lost lives by placing white shoes on the steps of City Hall.


Honoring the 54 lives lost in 2015 due to traffic violence, and release 2015 traffic death data


  • Kathleen Ferrier, Director of Advocacy, Circulate San Diego
  • Samantha Ollinger, Executive Director, Bike SD
  • Bob Prath, AARP
  • Jose Miranda, Nicole Leon, Friends of Jaime Leonen, 2015 crash victim


  • Vision Zero is a strategy adopted by the City last fall to reach zero traffic fatalities and serious injuries in San Diego by 2025. Members of the Vision Zero coalition will acknowledge the City’s early actions to advance the strategy, and highlight the need for further action to reduce the number of lives lost.

View the full media advisory here.