Vision Zero in South County

Published February 27, 2019

Read the mobile-first version of the report [link]
Download the report [PDF]
Appendix A - City-Specific Vision Zero Fact Sheets [Imperial Beach; National City; Chula Vista; Coronado
Appendix B - Sample Vision Zero Resolution [PDF]
Press Release [link]

Report Summary

The Problem

Recently, San Diego County made national headlines from the Hepatitis A outbreak that hospitalized 395 individuals and resulted in the death of 20 individuals. Although these rates are alarming, they pale in comparison to the 2,155 people walking and biking that were injured and the 107 people walking and biking that were killed on our roads in San Diego County in 2016.

Nationally more than 37,000 people were killed during their daily commute in 2016. Generally when tens of thousands of people die each year, it is considered an epidemic and resources are dedicated to protect the community through medicine, vaccines, and policies. It is time for city leaders to shift the mindset of looking at traffic collisions as “accidents,” and begin taking action to save lives.

The Solution

Vision Zero is a data-driven approach to eliminate traffic fatalities  and  severe  injuries  on  our  roadways,  within   a specific time frame, by increasing safe, healthy, and equitable mobility. Vision Zero started in Sweden in the 1990s and because of its proven track record, has gained popularity internationally and has been adopted by more than 30 cities nationwide, including the City of San Diego.

Vision Zero strategies focus on:

  • Reducing speed limits and prioritizing
  • Redesigning streets to make them accessible for people of all ages and abilities.
  • Raising awareness of unsafe activities and changing behaviors.
  • Enhancing data-driven traffic enforcement in the areas of greatest concern.

Vision Zero challenges the traditional approach to traffic safety by recognizing that death and severe injury can be prevented.

Circulate San Diego developed this report for policymakers and community advocates interested in saving lives and creating safer streets for all. In this report you will find background information on Vision Zero, data on the most dangerous intersections and corridors for each city in South County, and tried and tested recommendations to start saving lives.

Press Coverage

KPBS, February 27, 2019

KUSI, February 27, 2019

CBS 8, February 27, 2019

Times of San Diego, February 27, 2019

ABC 10 News, February 27, 2019

Patch, February 27, 2019

San Diego Informer, February 27, 2019

Union Tribune, February 28, 2019

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