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Media Contact:

Maya Rosas

Cell: 310-804-5256

[email protected]

78-Year-Old Killed On Dangerous Corridor

SAN DIEGO (January 9, 2018) – A 78-year-old woman has died after being struck by a car on the 3200 block of University Avenue, one of the most dangerous corridors in the City of San Diego. At approximately 8:30 PM on Saturday, a teenage driver hit the woman who was crossing the street midblock in North Park.

“This death is tragic and was preventable,” said Maya Rosas, Advocacy Manager for Circulate San Diego. “By prioritizing road improvements on the streets where the most crashes occur, lives will be saved.”  

Circulate San Diego and a diverse coalition of 20 organizations have promoted a campaign for the last two years called Vision Zero, with the goal to end traffic deaths and serious injuries in San Diego by 2025. Mayor Faulconer and the San Diego City Council adopted a 10-year Vision Zero strategy in 2015.

The concept behind Vision Zero is that traffic deaths are preventable – through safe street design, education, and enforcement. The program has been successful in other U.S. and European cities. To date, 20 cities across the U.S. have adopted a Vision Zero goal. 

2017 saw a decrease in pedestrian and all traffic fatalities. However, pedestrians still account for nearly 50% of all traffic fatalities. No loss of life is acceptable and Saturday’s death shows that more work is needed.  

About Circulate San Diego

Circulate San Diego is a regional nonprofit organization dedicated to advancing mobility and making the region a better place to move, work, learn and play. Our work focuses on creating great mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. For more information, go to