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Media Contact:

Maya Rosas

Cell: 310-804-5256

[email protected] 

Five Pedestrians Seriously Injured and One Killed in 10 Days

SAN DIEGO (January 17, 2018) – Since last Saturday, five pedestrians have been seriously injured and one killed in the City of San Diego. Ages ranging from 39-years-old to 79-years-old, the collisions were located in City Heights, North Park, Downtown, Barrio Logan, Normal Heights, and Pacific Beach. Three of the collisions, one involving a 78-year-old woman who succumbed to her injuries, took place on Vision Zero corridors University Avenue, El Cajon Boulevard, and Imperial Avenue.

“Streets should be designed to be forgiving for everyone on the road,” said Maya Rosas, Advocacy Manager for Circulate San Diego. “The City must design streets to emphasize safety and protection from human error.”

Circulate San Diego and a diverse coalition of 20 organizations have promoted a campaign for the last two years called Vision Zero, with the goal to end traffic deaths and serious injuries in San Diego by 2025. Mayor Faulconer and the San Diego City Council adopted a 10-year Vision Zero strategy in 2015.

The concept behind Vision Zero is that traffic deaths are preventable – through safe street design, education of safe road habits for all road users, and enforcement of dangerous behaviors for all road users. The program has been successful in other U.S. and European cities. To date, 20 cities across the U.S. have adopted a Vision Zero goal. 

2017 saw a decrease in pedestrian and all traffic fatalities. However, pedestrians still account for nearly 50% of all traffic fatalities. No loss of life is acceptable and this week’s numerous serious injuries and fatality shows that more work is needed.  

About Circulate San Diego

Circulate San Diego is a regional nonprofit organization dedicated to advancing mobility and making the region a better place to move, work, learn and play. Our work focuses on creating great mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. For more information, go to