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Contact: Maya Rosas
Cell: (310) 804-5256

Pedestrian Seriously Injured on High Speed Road

SAN DIEGO (September 6, 2017) – A 51-year-old man suffered serious injuries after a driver hit the pedestrian in University City yesterday evening. At approximately 9:15 PM, the driver, who was heading east on La Jolla Village Drive approaching Lebon Drive, unsuccessfully attempted to swerve to avoid the pedestrian, who may have been attempting to cross the street. La Jolla Village Drive is a high speed 45 MPH road with six travel lanes and no crosswalk on the side of the street where the collision happened.

“Speed is the biggest factor that determines if a pedestrian survives a collision with a car,” said Maya Rosas, Advocacy Manager for Circulate San Diego. “Serious injuries and deaths are preventable with traffic calming and pedestrian infrastructure such as high visibility crosswalks.”  

Circulate San Diego and a diverse coalition of 20 organizations have promoted a campaign for the last two years called Vision Zero, with the goal to end traffic deaths and serious injuries in San Diego by 2025. Mayor Faulconer and the San Diego City Council adopted a 10-year Vision Zero strategy in 2015.

The concept behind Vision Zero is that traffic deaths are preventable – through safe street design, education, and enforcement. The program has been successful in other U.S. and European cities. To date, 20 cities across the U.S. have adopted a Vision Zero goal. 

Last year was the third year in a row in the City of San Diego with an increase in pedestrian deaths. In June, the City of San Diego recently committed to making improvements to the 15 most dangerous intersections, but yesterday's injury shows that more work is needed. 

About Circulate San Diego

Circulate San Diego is a regional nonprofit organization dedicated to advancing mobility and making the region a better place to move, work, learn and play. Our work focuses on creating great mobility choices, more walkable and bikeable neighborhoods, and land uses that promote sustainable growth. For more information, go to